Leadership Trends:
Emoji Usage at Work

A special analysis of how leaders use emojis with teams in Slack.

A look at emoji usage in business

At Cultivate we thought it would be interesting (and fun) to use our AI/ML technology to anonymously analyze how leaders use emojis while communicating with their teams at work.

This analysis pulled “emoji reaction” data for 180 days ending 6/10/20 from four enterprises using Slack in the workplace. The total enterprise data set included 83,055 messages, 101,134 emojis, and 466 different types of emojis (custom Slack emojis were excluded). We also include “emoji sentiment,” a measurement of how positive or negative a given emoji is, calculated from a separate public dataset from Twitter and Reddit.

Does usage differ between managers and team members?

Ever wonder what it’s like to work with you online?

Take Cultivate’s self-awareness quiz to benchmark your digital behavior against other managers (using data from Cultivate).

Does emoji usage differ by company?